I don’t understand what you’re getting at. IPv6 is a necessary protocol now and for the future. There is no need for advertising for end customers. It works perfectly. With activated connections, depending on the type of service you use, over 50% of the traffic is transmitted via IPv6 without the customer noticing. That’s enough advertising and proof of the record. Now also available natively for Swisscom customers, without having to be packaged in IPv4 and routed via boarder gateways. So even more direct and better. Nobody advertises IPv6, HTTP/3, TLS 1.3, etc. These are simply newer protocols that replace older ones, faster or slower, until the tipping point at which the old version is no longer supported or very poorly.
Don’t put your hope in NAT, Synfuel or whatever. These are just expensive workarounds that can be considered for special cases.
But what is needed on the CPE is support for the few customers who are already doing port forwarding with IPv4. These are a smart local DNS resolver where you can manage the clients. They are DDNS services for the servers because the prefix is dynamic. And a more manageable firewall is needed because it replaces NAT. Nothing more is actually needed for the basic requirements of an 08:14 Swisscom customer. You could have been watching this slowly for 10 years.
All the rest doesn’t matter at all. This could also be adapted to IPv4. A lack of support for port forwarding etc. would be just as bad. And here too you can say that hardly anyone needs it.