I even personally demonstrated this to some people around me and the feedback was “devastating”. People want to use their Internet/TV/Tel. - Anschluss simply have nothing to do at home, i.e. they just want to switch on the PC or the TV or take the DECT cell phone off the charger and they expect it to always work without having to use any app.
Topics such as remote access to the home network or making free calls abroad via the home app also do not attract interest. The few freaks who are interested know how to do it anyway because they’ve needed it for a long time and therefore don’t need instructions on YouTube.
Many people I know don’t even want to know anything about Kundencenter mySwisscom or SimplyDigital. If you have a problem, call 0800 800 800 as you have done for decades or visit a Swisscom shop and it will be fine. After a long period of persuasion, I finally managed to get all of my friends to move away from paper invoices and the associated expenses. At least they got to know the mySwisscom portal because they now visit it regularly, download the invoices, print them out and store them in the folder as usual.