I also hope that consumer associations will react given that this potentially concerns hundreds of thousands of people in Switzerland. Apart from the way of doing it, I find that Swisscom is exaggerating, how much is worth being able to advertise to hundreds of thousands of “captive” people.
Plus, you call me familiar… it’s rude!
The people who speak to me informally are either friends or people I respect. You do not fit into any of these categories and are not ready to fit into them.