Promo battles
Hello community
I want to get rid of something that is on my mind š
What do you think of the promotional battles that have been taking place in the Telekom market for several years?
Well, Iām starting to think itās really badā¦ TVs, game consoles, laptops, cell phones, electric scooters,ā¦ it doesnāt stop anymoreā¦
I have been observing the topic intensively for around 4-5 years and have repeatedly dissected the offers from different providers. Of course Iām selfish in this regard and have been taking advantage of these promos for years. So I keep switching from one provider to the other, and they throw TVs, game consoles, TV boxes, routers, etc. at me.
Is that still normal?
If, like before, I am a loyal Swisscom customer for xx years and always transfer CHF 500 every month, then I just do that and donāt have any additional bonuses. Nobody cares about me anymore.
But if I change every year (of course, with appropriate effort) then I will be rewarded with devices and goodies. I canāt even say, hey, I want to benefit from this promo, but I already have a subscription. Canāt I just do a 24 month MVD and also benefit from this promo? NO, it doesnāt work, ONLY for completely new customers or if I make an additional Anschluss. So the existing loyal customer who would like to stay with Swisscom for a further 24 months is not allowed to benefit from the promo. But any stranger who comes there gets a gift.
This simply means that itās all about the numbers, who has more customers. Statistics statistics statistics.
What really annoys me at the moment is that if I want to take out a subscription online with Swisscom or Sunrise today (e.g. Internet with TV and telephone), I have no other option than with a promo and 24 months of MVD. Thatās badā¦ What if I donāt want a promo but just the subscription without 24 months of MVD? It does not work.
Iāve calculated it backwards and forwards and come to the conclusion that even with all these promos and cheaper subscriptions and goodies, the provider still benefits.
Example Swisscom Promo:
(Online) Take out Internet and TV for 24 months and you get the LG TV worth CHF 1799 free of charge.
Or
Take out internet and TV for 24 months but for 12 months you only pay CHF 59.-
If you do it online you donāt have to pay an activation fee and youāll get 100 as a welcome gift!
The same offer at Interdiscount, but with the following difference: You have to pay the activation fee of CHF 89, but you get CHF 200 to be able to buy something in the store.
In the end it comes out + / - the same.
Things are similar at Sunrise.
They offer the product online for CHF 49.- for 24 months, then 100.-
At Interdiscount the same product costs 79.-, but you get CHF 500.- to buy something in the store.
Itās almost the same again.
And it is also advertised that if you change, you can finance the existing contract term with the old provider up to CHF 500!
When will this chaos stop?
The providers have been switching from MVD 12 months to 24 months for about a year now because they noticed that too many people switch again after 12 months. Well, itās their own fault, but they noticed it well.
Iām excited to see what happens next if X customers switch again after these 24 months.
In my opinion, you should finally start taking better care of your existing customers. Approach customers personally and individually when the subscription is about to expire in order to then make a new offer.
You donāt necessarily always have to lower the prices of subscriptions for existing customers as goodies, but you can, for example. E.g. giving away internet security for free and things like that, or the new 5G booster if the customer wants it, etc.
Instead of always just checking that you statistically have more customers than the competition, the providers could try a little harder with service (CH hotline) and customer base maintenance. Because the customers are not stupid. They go where it works, the service is good and they feel comfortable. Of course, the price also has to be reasonably right, i.e. the overall package.
Anyone who does this better will also have more and, above all, happier customers.
In this way, you also build a relationship with your customers, which, however, has to be maintained. Instead of gifting customers with promos every 24 - 48 months.
I somehow donāt understand the whole thing.
I still remember that many years ago there were advertisements on German TV where the providers offered such promos for new contracts (with some kind of device or even scooters and bikes). This never existed here in Switzerland back then. And today thatās exactly where we stand. Or is this really the influence of German marketing managers?
Iām coming out now. Iām currently a Sunrise customer with everything, I pay around CHF 450 every month.
Iāve now been toying with the idea of āātaking everything back to Swisscom. I then tried filling out a porting for a cell phone online, with a new cell phone, etc. The result: One says the porting contract hasnāt arrived yet signed, the other says it has arrived but the order has to be processed by the porting department they in turn say they are not allowed to process the order because it was ordered online and the online department has to do that. You call there and wait for 40 minutes without anyone picking up. And now? I have now written in the chat that I want the order to be cancelled. So far it is still visible unedited in Kundencenter.
But where I have to praise Swisscom is:
Itās the only provider that runs a great forum, respect!
It is really the only provider (for how long I have no idea) that when you call someone speaks Swiss German. You can say whatever you want, but itās just nice and homely.
For me, Swisscom is the provider that is transparent. (Compared to everyone else).
Innovative, great products etc.
So I just wanted to get rid of it all. Because I donāt think itās a good direction the whole thing is going.
And yes it is a customer help customer forum but I am also aware that Swisscom is reading this.
Then letās turn the tables, so dear Swisscom, do you want a customer for the next 24 to xx months who pays around CHF 500?
Yes? Then make an effort and surprise me with an individual offer š
If you donāt want weird customers like me, well then, donāt.
Greetings
Tom