I feel the same way. Unfortunately, there are also the toggle contracts (1 or 2 years) if you want an additional product. I’m letting the contracts expire now and will look for another provider.

By the way, the advertisements on the Internet are also annoying.

You are generally flooded with it, be it on the Internet, TV, print, posters, etc.

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Swisscom advertising: Pure money-making without, really WITHOUT, additional service for the user. The little bit more storage space is of no use.

Does Swisscom need this so urgently? It’s just eyewash!

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@Reiwieja50

You would have to write to them with the majority of shares which will benefit!

Swisscom is 51% owned by the federal government and is one of the most sustainable and innovative companies in Switzerland. 😀

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Installationen, Netzwerk, Internet, Computertechnik, OS Windows, Apple und Linux.

>Swisscom advertising: Pure money-making without, really WITHOUT

>additional service for the user. The little bit more storage space is of no use.

Sometimes I wonder whether such regular table discussions come from people who have no idea about the subject. A few calculations to think about:

How many people have bluewin addresses? Let’s take a nice number: Example 200,000 (of course there are more bluewin addresses, but just for calculation purposes), let’s assume 2 GB per user. Oh yes, the data is in the cloud, so no hardware is required. How much does a hard drive cost?

For a mail server it’s not easy: "I’ll buy an i7 PC to play games for 2,000 francs, that’s the mail server at Swisscom. The whole thing also has to be redundant. And how many employees does it need to operate and maintain? And the part has to be secure Run 24 hours a day x 365 days a year, and you need employees who also have to be there on the weekends. They don’t get paid on the weekends, right? Mail server is surely given as a gift?

Do some math…

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@waegi

you should differentiate a bit here. With advertising in webmail, Swisscom generates guaranteed additional income without any real additional effort. Either through the advertising itself (then Swisscom gets money from whoever places the advertising) or from you as a user if you switch off the advertising and pay 1.90/month for it. Either way, Swisscom takes in more money and 100% of the money goes into Swisscom’s pocket.

Things look a little different with TV. Swisscom takes a third-party product (live stream from TV channels) and prepares it so that we as customers can record it and skip advertising. Those who advertise on TV stations have now noticed this. Since more advertising tends to be skipped than watched, those who want to place advertising are now logically looking for other channels and paying TV stations less to broadcast advertising. And so, logically, TV channels make less money from advertising.

This shortfall in income can be calculated using a simple comparison. And this loss is now compensated for by the distributors of the TV programs (such as Swisscom, Sunrise or Salt) to the TV stations, because otherwise we would not be able to skip replay or advertising because the TV stations would not allow that.

That’s why we end up paying more on TV if we want to skip advertising. By the way, we’ve been paying for it since Swisscom TV came into existence. There will probably just be a little more in the future…

In the end it’s the same: without advertising it costs more. The money just doesn’t flow to the same places.

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@Dani CH nice calculation example. But think about it:

Who dictates that storage space in webmail must be increased? And are you sure that 100% of the storage capacity is only provided for webmail and generates additional costs? What about blue TV and mycloud? There have only been changes recently.

You could also look at it a little differently:

blue-tv and mycloud require much more storage space in the cloud than webmail. The recently introduced “forced deletion” of TV recordings after 2 years (if you want more, you pay extra) and the limit in mycloud from 250 to 10 GB (if you want more, you pay extra), much more cloud storage capacity is freed up than increasing the mailbox size from 1 to 5GB/mailbox.

Why not do a calculation example 😉

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@Dani

I have the feeling that you’ve just come from the regulars’ table.

You can also calculate how much money flows to Swisscom from these many users. Swisscom is not exactly a cheap company.

The email address wasn’t free before either. Nothing is free in this world. And if you print a three-digit Betrag every month, that’s probably more than included. And now they charge an embarrassing additional CHF 1.90 per month so that you don’t see any advertising? The problem is probably that only about ⅓ of the screen is available for emails and no, you don’t always and everywhere have or want to use/install a mail client.

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8 days later

Fr. 1.90 is not everything. However, the point is that there are cheaper providers where webmail is ad-free.

In addition, the size of the advertising takes up too much space, even on my huge display!

Off topic: contrary to other comments here, as a long-time customer, I have already received something from Swisscom as a gift or a time discount a few times. And I only have a landline phone and internet and a inOne mobile prepaid go subscription.

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What I unfortunately still don’t know: How can the advertising companies show what amounts they are missing out on or what is the basis for the Betrag, which is then charged?

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Past financial statements, contracts with advertisers, etc.

You can look into the past and therefore make forecasts for the future based on concrete figures and experiences.

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a month later

Thanks for the tip. I still have a very rarely used g-mail address, do I have to send an address change to everyone who has my bluemail address?

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