Bombarded with advertising as soon as you type in the URL? Ad blockers reduce or completely block ads from websites. Here’s everything you should bear in mind.
Ad blockers are the ‘NO ADVERTISING’ poster for the digital world. They stop you from having to click away tedious banner ads before gaining access to the actual website content. There is a wide selection of ad blocker programs, extensions or browser apps available: Kiwi, Adblock, uBlock, SnowHaze, Brave and AdBlock are but a few.
Advantages of ad blockers
- You won't be distracted (or annoyed) by ads
- Pages load faster because there is less data to process
- Less personal data is collected
Good for you, bad for operators
Sometimes, you need to disable the ad blocker to be able to see the website content. But there are no real disadvantages for you. The situation is different for website operators who are financed through advertising revenue: if an online advertisement is not displayed, they won’t receive any money. This can affect the offers and content on these platforms, especially free websites you may enjoy.
Consciously block – but also consciously allow
To ensure that your favourite free websites survive, you can actively support them by subscribing, for example, or by using the ad blocker’s whitelist function. You use this to define the websites on which you are happy to permit advertising.
Have you installed an ad blocker? How happy are you with it? Share your experience with the Community!
