Advertising on Replay with blue TV from 4 October 2022

Dear friends and friends of the Community!

The Replay function revolutionized television. Today commercial breaks are usually skipped. But this habit has led to financial losses for TV channels. To maintain the Replay function, the television industry has agreed on a new common tariff (TC12) and new advertising formats in time-shifted viewing (Replay advertising).

Advertising on Replay from October

From 4 October 2022 all national and regional television broadcasters such as Swisscom or Sunrise will have to apply this new agreement. Initially, advertising on Replay will only be broadcast on 19 TV channels.

For the moment, you only see ads with a TV-Box from Swisscom, and from mid-November onwards on all devices (smartphones, tablets, computers, laptops, Smart TVs).

Avoid advertising on Replay

To still make the use of blue TV pleasant despite the advertising on Replay, Swisscom offers the **[Replay Comfort] option (https://www.swisscom.ch/myswisscom/d?useCase=viewTvHub) at CHF 6.90/month for ** blue TV M, L and X. This offer allows you to watch the 19 TV channels with Replay without advertising. Furthermore, you continue to be able to skip advertising in recordings or in Replay TV and with one click you can watch up to 80 channels in time-shifted mode to resume viewing immediately after the end of the advertising block.

Don’t want to use the forward function but watch movies and TV shows without interruption? With blue Play you can watch the contents of famous media libraries for free and without advertising.

Leave a comment if you have any questions or suggestions about the new advertising on Replay. We look forward to your contributions to the discussion!

Useful Links

Show original language (Italian)

With replay advertising, a software update is distributed to the TV-Box. The update mainly fixes small bugs and further improves the display and use of the blue TV.

Show original language (Italian)
8 days later
9 days later
2 months later

My humble opinion:

With everything we already pay between serafe and subscriptions with swisscom, it seems to me that advertising is already very well paid, also underlining the fact that television has shown that it does not want to make televised debates impartial and journalists are puppets without the ability to discern .

So in my humble opinion, asking the subscriber for a supplement of 6.90 CHF per month is nothing more than another arrogant gesture to extract more money from us.

Subscriptions in Switzerland are the most expensive in the world for a service that until now was acceptable, but which is becoming very mediocre like most of the programs broadcast.

Best regards

Show original language (Italian)
3 months later
25 days later

Dear community

We inform you that from 03.22.2023 we will have to activate advertising on Replay on 7 other television channels.

The affected channels are:

  • SUPER RTL
  • n-tv
  • Tele Züri
    *TVO
  • Tele 1
  • Tele M1
  • TeleBärn

Here you will find all the additional information relating to advertising on the replay.

Show original language (Italian)