Ultimately, it’s about a type of price differentiation whereby using second brands creates an additional protective barrier compared to the premium brand.
Today, of course, everyone should or at least could decide for themselves whether the “premium” still delivers what they hope for. There are some who do that and others who don’t. Hence price differentiation.

How often do you need mobile support? I think I can count it on one hand in 20 years.

Here’s another comment from the NZZ about it: [https://www.nzz.ch/wirtschaft/salt-billigmarke-gomo-preisdifferentierung-statt-revolution-ld.1655464](https://www.nzz.ch/wirtschaft/ salt-cheap-brand-gomo-price-differentiation-instead-of-revolution-ld.1655464)

… unfortunately you can’t read the NZZ article because of the paywall 🤨

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@hed wrote:

@Cruncher

If many people are registered on the same radio cell, this automatically reduces the speed.

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I am aware of that. Sunrise, for example, deprioritizes its other brands when utilization is high. Also partly the business subscriptions. That’s what it says in our contracts. I can’t say whether that actually happens in the end. I have no idea how Swisscom handles this.

@Globi

You probably won’t get an immediate answer as to why there are such differences at the subsidiary; the same is true for the subscription price.

It’s the same with the competitors who also have daughters and have extreme price differences.

WalterB

A company that was liquidated almost six years ago cannot employ employees, conclude contracts, own material assets, carry out customer debt collection and certainly cannot be a subsidiary of another company.

You really have to imagine the pure brand “Wingo” from Swisscom (Switzerland) AG as the pure brand “M Budget”, which is also not a subsidiary of Migros.

The contractual partner for all Wingo products is always Swisscom (Switzerland) AG, which also manages and is responsible for the business of the “Wingo” brand with its own employees.

Since the subsidiary Wingo AG actually existed until almost 6 years ago, here is the commercial register report on the liquidation at that time:

@Werner

But that doesn’t change the fact that the entire customer relationship for Wingo customers runs through different channels than those for Swisscom customers.

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@Cruncher wrote:

…. By the way, Wingo unfortunately still doesn’t have 5G.

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That will probably happen for a long time or never at all.

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@Sc00by wrote:

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@Cruncher wrote:

…. By the way, Wingo unfortunately still doesn’t have 5G.

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That will probably come for a long time or never at all.

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Yes, 5G will definitely come - sooner or later. 4G only arrived at Wingo when 5G was slowly approaching at Swisscom…

Presumably, if 6G is slowly announced, then 5G will also be available at Wingo at the latest. Probably earlier too…

By the way, I can live very well without 5G with my mobile - as, in my opinion, ₉₅% of all customers could…

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@Sc00by wrote:

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@Cruncher wrote:

…. By the way, Wingo unfortunately still doesn’t have 5G.

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That will probably come for a long time or never at all.

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In order to predict the upcoming “moves” in the Wingo brand, you can always look a little at the innovations in Sunrise’s discount competitor brand Yallo.

Yallo now offers 5G as an option for CHF 4.50/month.

If this sells really well, Wingo won’t have to wait much longer for it…

@Sc00by

Yes, this answer from Wingo was clear. They are unlikely to say on day X we will also have 5G. It will come, the question is simply when. It was the same with 4G. In the beginning only with the 3 big providers and today… 4G is a given everywhere. The question is also about the price. In the beginning you will probably have to pay a surcharge to use 5G. But that is of course speculation.

Well, I have to say that I recently felt quite ‘disgusted’ in the UK with my Wingo subscription… Partly in the LTE network only 5mbits in the download, where my sister is with me the mobile go young received almost 95mbits….

However, 5G is still missing in Switzerland, which would of course improve competition with the cheaper Yallo. At least on paper - because admittedly, Wingo or the cheapest Swisscom Abo is better than Yallo…

@DomiP

You can’t have everything, minimum price and maximum performance are usually mutually exclusive. I don’t mean to say that the most expensive offer is automatically always the best.

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@DomiP wrote:

Well, I have to say that I recently felt quite ‘disgusted’ in the UK with my Wingo subscription… Partly in the LTE network only 5mbits in the download

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I don’t know what wouldn’t be possible with 5Mbit/s in normal everyday life…

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@POGO 1104 wrote:

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@DomiP wrote:

Well, I have to say that I recently felt quite ‘disgusted’ in the UK with my Wingo subscription… Partly in the LTE network only 5mbits in the download

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I don’t know what wouldn’t be possible with 5Mbit/s in normal everyday life…

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Oh well. 5 Mbit/s is a bit very slow. In normal everyday life, for example, I would expect a 720p video without long buffering. Or that at least a website without advertising loads more or less quickly. The current nzz.ch page (subscribed, ad-free) is at least 4.7 MB in size, which would take 8 seconds in the best case. That is simply not appropriate today. Especially in a foreign city, you might want to google something…

@Googlook @POGO 1104

That’s right, basically 5mbit/s isn’t bad.

However, it was there that I noticed for the first time how many processes actually take place over the Internet - in everyday life. Be it, for example, ordering in a restaurant and paying directly (even if it is like a normal restaurant with table service) or just checking the timetable. Especially in the metropolis, I often had to rely on Google Maps because the TfL app simply never shows the direct lines - at 5mbit/s this is already weak.

Of course, I understand that it doesn’t necessarily get better for the price, as @hed noted. However, the speed back then with the go young without 5G included was exactly the same as it is now with Wingo. An MA from SC said at the time (from the team of specialists in Chur) that it could be because, of course, many more devices are still connected to 4G/LTE than to 5G, which in turn influences the prioritization, etc.