Hi, something like that
> “Why doesn’t Swisscom need the whole side of the screen?”
At the beginning you have to agree on a size that best suits your needs and screen sizes, because nothing is more annoying than only seeing part of the content and having to constantly scroll back and forth. This means that the current default size fits even the smallest screen.
> “I could make the font bigger and that way I would be able to see which channel I’m looking for?”
Every browser today has a zoom function (in Silverlight’s example it should be IE [to 400%] or Mozilla [to 300%]): Settings -> Zoom. You can easily scale up the entire content of the page to the size that suits you.
> “Everything is so small and packed in this little box! Why?”
This was probably chosen in the design because it is compact and everything should be visible at a glance. But as I said, everything is a matter of taste. It’s normal that it suits one person better and others worse.
You will also find this compact design with all other providers (i.e. Teleboy, Zatoo, etc.).
> “There are so many other good example sites today…”
That would? Suggestions are always good when they are specific.