Please, make a Swisscom TV app for Apple (& Android) TV, not everyone like to have an extra box connected to the TV. (moreover, now that "apple tv" is comming to smart TVs and streaming sticks, there is no more need for any box at all).
Even Sunrise is doing that (with Sunrise TV neo). I'm going to subscribe to Sunrise TV neo if you don't provide a solution.
(I know you can stream to Apple TV via airplay via the Swisscom TV Air app, but it's not an elegant solution + the quality is bad, too much compression)