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Waiting in the virtual queue for your iPhone

Waiting in the virtual queue for your iPhone

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iphone bestellen.jpeg

Waiting in the virtual queue for your iPhone

In recent years, the demand for the latest iPhone model has always outstripped supply. For this reason, Swisscom has put fair procedures in place. The rule is: “First come, first served”. Whether you buy your phone online, in a Swisscom Shop or through one of our partner providers, they are sold on a first come, first served basis.



Camping outside the Swisscom Shop to get your iPhone as quickly as possible is a thing of the past. These days, there's an easier option: the virtual waiting room. This has a number of advantages:

  • you can order in the Online Shop and relax on the sofa rather than queuing in a Swisscom Shop.
  • No-one can jump the queue.
  • The waiting list is the same, whether you order online or in a Swisscom Shop.


Waiting time is determined by the model


Despite our fair queuing system, it is possible that someone might get their iPhone sooner than you, even if their order was placed after yours. That’s because availability is dependent on the model, colour and memory capacity. If your chosen iPhone currently has limited availability, you will have to wait longer to receive your desired device. If you change your order, your position in the queue might change.


Swisscom employees do not receive the iPhone sooner


It goes without saying that we, as Swisscom employees, also have to join the queue if we want to get our hands on the latest iPhone and the latest model is not even available to us as a work phone.



High demand and low supply


Once you have placed your order, patience will be needed. The demand is and remains high and the numbers supplied by Apple do not cover the demand. In recent years, some people even had to wait several weeks. Until then, just hang tight, perhaps with a nice calming cup of herbal tea! ;-)


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Why the wait? Others already have it in Switzerland and how does Swisscom immediately requires and implement the subscription renewal but does not ship the phone at the daytime? Double standards