Resolve issues faster with Swisscom’s new GenAI chatbot

Swisscom’s chatbot, Sam, now offers next-level capabilities thanks to generative artificial intelligence (GenAI). The new GenAI chatbot is able to resolve enquiries autonomously, without resorting to predefined answers. You can therefore now receive more natural answers to your questions 24/7.

Chatbots are already a firmly established customer support tool in many companies. Swisscom too has relied on this technology since 2018, with digital assistant Sam.

New GenAI chatbot

Swisscom has now taken things one step further by equipping Sam with the latest generative AI (GenAI) technology. Customers can thus communicate more naturally with the chatbot and find a solution more quickly.

The GenAI chatbot is a proprietary Swisscom development based on the Large Language Model (LLM) GPT-4 from OpenAI. Rest assured, your data is secure. Swisscom has adapted the model to its stringent data protection requirements, meaning that no data can be transferred to other technology providers. Sam has direct access to Swisscom systems to help resolve your billing enquiries, technical faults and other issues swiftly and easily.

Try it out for yourself

You can now access the new digital assistant from any page on www.swisscom.ch or directly from My Swisscom. The chat window opens when you select the icon in the lower right corner. Sam understands German, French, Italian and English and is there for you 24/7. If Sam is ever unable to assist, he will forward your enquiry to Swisscom Support.