There are also adverts during the interval and during the game, where the pitch gets smaller and adverts appear at the bottom.

Bluesport lost me too, with the lovely letter in July (Thank you loyal customer…..but unfortunately we have to adapt…..)

Schlabi Blue Sport is not alone here either. Sky, DAZN and whatever they’re all called do exactly the same or even worse. In order to refinance the football TV rights at all, advertising is also needed. So-called L-advertisements (picture slightly reduced in size, and adverts shown in an L-shape) are now common for all sports providers. The adverts are not distracting during the break. Sport is usually watched live, and then nothing has to or can be skipped. If you want to have this in the replay with fast-forwarding, then you must have the corresponding subscription, in the worst case the TV box.

Thuplerig62

Well, you could have thought that, but if so, not correct after all.

We’d love to hear the rest of your report …

A tip: if you subscribe to Blue Sports via Sky Switzerland, you won’t have this annoying problem. With the exception of this personal return campaign, they regularly offer the same promotions as Swisscom directly

Many streaming providers access the advertising-based activation before, during and after the game. It would not be possible to pay for all the licences, technology and effort otherwise. According to the annual report of Comcast Corporation, which is the parent company of Sky, Sky UK and Sky Europe, subscription revenues cover just under 29% of the total expenditure required to broadcast a game.

So I think the trend of higher subscription prices or the placement of adverts will increase massively in the coming years.

Greetings Deppi

Today, the two adverts disappeared again when I started the app. After 3 months, the problem has probably been fixed

Thuplerig62

An absolute cheek. We pay a pig of a price per game and then every few minutes the picture is reduced in size for adverts. It’s a money-making scheme at the expense of the viewers. The monopoly position is being totally exploited. But that will never change, because the customers have no alternative. Unfortunately, the club is getting worse and worse and more and more indecent.

DeniseH

In that case, boycott.
But also, the clubs want more and more money and the players, let’s not talk about it.
So…

DeniseH I refer you to other sports streaming providers such as Sky or DAZN, which show roughly the same number of adverts. The L adverts during a game are widespread and, as I said, are also used by other sports broadcasters.

roku73 To refinance TV rights at all, advertising is also needed

…or to increase the subscription prices accordingly. Since I hate advertising, I don’t watch sports programmes and avoid all channels with excessive advertising. That’s why I like the German public broadcasters that don’t show adverts after 8pm and are reluctant to show adverts before 8pm. I like to put together my TV programme ad-free by enjoying concerts and much more with YouTube Premium. However, as I generally don’t waste my time watching TV, I prioritise the radio when it comes to finding information and enjoying music. It’s still the best and most important medium for me, thanks to Internet radio worldwide.

gian This is about live sport on pay TV, and these sports providers can’t get by without advertising to refinance it. So you can forget about the public broadcasters. Either you subscribe to something like that and put up with the adverts, or you don’t.

You pay dearly for the YouTube Premium subscription, but you don’t have any adverts, but even there, depending on the content, you can’t avoid being bombarded with adverts if a Youtuber includes them in the post.