Then it came true with the price of CHF 6.90 at Swisscom, which was briefly visible online 😉

I’m curious to see how many people will pay extra for it.

But for everyone who is frightened… it’s not quite as bad as normal advertising.

The main advantage is that the show starts after the short spot and continues in the right place even after the forced commercial break.

Anyone who was a fan of the pause function to see a small detail in the image will be annoyed, because an advertising banner now covers the image, unfortunately this is now the case without the additional option.

And another thing, the maximum 130 seconds of compulsory advertising is enough for you to go to the fridge or to relieve yourself in the toilet (well it could take longer…)

By the way, at the competitor Sunrise the “Skip Ads Option” does not cost 10 as briefly shown, but “only” CHF 7.90

At Zattoo nothing is charged extra. That’s not an issue for them.

Fortunately, this was confirmed to me again today.

@Stonck13

I would rather write “it’s not an issue at Zattoo yet”

Not even in the future.

I asked twice

@Stonck13

Nobody can promise that or are you clairvoyant or do they work at Zattoo?

Of course they won’t be asking for anything for the next few months, but nobody knows what it will look like in 1 or 2 years.

would have had a bicycle chain, no one knows what it will look like in a year.

@Stonck13 The fact that this information has been on Zattoo for a long time speaks against this:

https://zattoo.com/ch/tv-ratgeber/gemeinsamer-tarif-12

This means that Zattoo also has to follow suit, otherwise we would save ourselves such information.

I think that says it all.

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@Stonck13 wrote:

Not in the future either.

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UPC also said that the merger with Sunrise would not change anything for customers. A month later, at least some of the customers already received the announcement that the phone would cost CHF 5 more from August.

Of course Zattoo can say we cover the additional charge for replay. How long this will last remains to be seen. Since 2021, Zattoo has paid 2.- per customer per month so that they could fast-forward advertising. It is now 7.- and from 2026 8.-

I believe a price increase at Zattoo will come sooner or later.

All speculation. You can’t compare Zattoo with Swisscom or Sunrise.

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Stonck13 wrote:

Nope, not quite…

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Assuming Zattoo Ultimate, and even if it doesn’t say a price increase, I wouldn’t be sure. Zattoo now also has to pay the 7th (from 2026 even 8th) instead of the previous 2nd to these broadcasters. So you might just have to wait a bit.

Stephan_76

@Stonck13 It looks like you can’t even make a choice in the premium subscription, the replay advertising will simply appear or you can go to the next higher subscription for 8 CHF more.

I’m not worried at all about what will happen to the prices in 2024 or 2026. What is important is the here and now and what happens in the next 2 to 3 months.

TV prices have hiddenly increased everywhere in the last 5 to 10 years.

Nobody can say what will happen in 2 to 4 years.

@Gaeilgeoir @Stonck13 I think Zattoo is hoping to get more Ultimate subscriptions. A little later the surcharge will be CHF 25 or more. Pure speculation, but quite conceivable.

Good example: Swisscom’s Top German package, which was included in the L package until the summer, now costs an additional 9 francs for new customers.

Nobody knew it would happen like this.

@roku73 I see it that way too.