Genjreu23 It’s a question of business philosophy. Swisscom strives to provide added value and be able to charge premium for it. It’s on you as a customer to decide whether there is enough value provided for the asking price.
Look at Wingo if you want to save some money. I’m sure you’ll be able to find even cheaper options on the market if you put a little bit of effort.
Swisscom does offer rock solid service, very good customer support and lively community. If that’s something you’re looking for, you’re at the right place.