Portrait format is the new mobile viewing habit. Thanks to Instagram’s IGTV, portrait format TV is on the rise. Portrait format is THE FUTURE of TV… but now Swisscom also needs a box that can handle portrait format - is there anything planned? Of course it would be great if the Alte Quer content could also be displayed in a stacked format. Of course that’s not easy, but we managed the 4:3 to 16:9 and the HD conversion, so we’ll survive the 90° rotation.
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Now advertising also has a say… and yes, there are already TV productions/adaptations in portrait format. Instagram (IGTV) is one
Serious competition for television, whose viewers are on average 60 years old. If Swisscom doesn’t manage to inspire young people with a “vertical TV set” - someone else will surely do it soon.
In 10 years, only a minority will be interested in the old-fashioned television that stands horizontally on a piece of furniture - or do you know anyone else who has a 4:3 wooden box? Even …
Instagram promises that mobile viewing habits will change the market rapidly.
It’s a bit early for April 1st, isn’t it?
Are you serious? the TV should turn for sh#@* Instagramm TV?!
So my TV stays in landscape format, otherwise I can only watch my films lying down. And you can only play with your PS while lying down. are you crazy?
and: where do you get your data from?
the average TV consumer is 60? and they watch big bang theory or bachelor?!
I thought in 2018 that it couldn’t get any worse.
but 2019 is already starting well..
First of all, the hardware you should connect would have to be determined before you can talk about a TV box output. Especially since the TV box will probably no longer exist in 10 years anyway.
And the advertising industry is also relying less and less on Instagramers. I think that’s where the downward spiral started.
At least the most ridiculous thread of 2019 so far.
Congratulations.
Hochformat-tv 
Made my day
I doubt that. And TV will never appear in portrait format. Just because people can’t hold their phones properly, should TV change?
What other than (beware of irony!!) funny cat videos and fail videos are in portrait format?
Your eyes are also on top of each other?
Is your field of vision higher than it is wide?
If the answer to any of the questions is yes, you should see a doctor.
Before posting such a statement, you should first think about what you are passing on.
So I have now rotated my TV-Box by 90 degrees. Works perfectly. 🙂 🙂 🙂
There would probably be another big format war as to whether the image was rotated to the left or to the right. Resourceful minds will make a fortune with rotating TV mounts. And the nerds watch with a 45 degree rotation 🙂
LG NotNormal
@Baum_Berger wrote:
Well the advertising also has a say… and yes, there are already TV productions/adaptations in portrait format. Instagram (IGTV) is one
Serious competition for television, whose viewers are on average 60 years old. If Swisscom doesn’t manage to inspire young people with a “vertical TV set” - someone else will surely do it soon.
In 10 years only a minority will be interested in the old-fashioned television that stands horizontally on a piece of furniture - or do you know anyone else who has a 4:3 wooden box? Even …
Mobile viewing habits will change the market rapidly – promises Instagram.
@Baum_Berger wrote:
THANK YOU everyone for the wonderful collection of Innovation’s Prevention.
How can we prevent an innovation that will come anyway - Instagram promises.
At the latest, as soon as we 60-year-old horizontal image consumers die away, nothing will stand in the way of you “vertical TV consumers” - except perhaps the entire cinema film production machinery.
But hey, what do I think, lateral thinkers, to condemn you vertical thinkers, since the idea clearly makes sense and is not at all complicated to implement. I hope you have fun trying to cover Samsung and co with vertical screens!
*sarcasm-off*
It may be true for advertising boards if they are attached to pillars, but definitely not in your home!
N.B. Instagram IGTV is more about mobile devices.
https://business.instagram.com/a/igtv?locale=de_DE
Today, people spend less and less time in front of the television, but watch more and more videos on their mobile devices_. In 2021, mobile video will account for 78% of all traffic on mobile.
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And yet more and more larger TVs are being sold.
It’s obviously good form to say that you own a 65 inch UHD 4k OLED Super GTX Turbo TV. And you then watch the films on a 6 inch mobile.
I see something similar with a PC or laptop with a docking station where there is at least a 27-inch screen on the office table and you still have to create your emails and documents on a 6-inch device with great effort and are then surprised when the output is full of errors and a miserable one Presentation/layout is amazing.
